Beijing, Sept. 7 -- Last month, at the loading area of Cuori Electrical Appliances (Group) Co Ltd in Ningbo, Zhejiang province, five container trucks laden with steam irons and vacuum cleaners set off for Indonesia.

This was the company's fourth shipment to Southeast Asia in August, signaling rising demand for Chinese household appliances across the region.

Cuori Electrical's exports to the Association of Southeast Asian Nations soared 46.8 percent year-on-year to 88.81 million yuan ($12.36 million) in the first seven months, data from Ningbo Customs show.

"With the tariff policies of the United States adding pressure on global manufacturers this year, we have stepped up our overseas expansion, focusing more on Southeast Asian markets,...