LUCKNOW, Dec. 19 -- Under the leadership of Chief Minister Yogi Adityanath, the Uttar Pradesh Government is launching the Meetings, Incentives, Conferences and Exhibitions (MICE) Incentive Scheme for the first time to connect the state's Micro, Small and Medium Enterprises (MSMEs) with national and international markets. This scheme is a part of the Uttar Pradesh Export Promotion Policy 2025-2030. The primary objective of the scheme is to provide international exposure to entrepreneurs of the state, promote exports, attract investment, and give Brand UP a global identity. The initiative is also expected to generate new employment opportunities in the state.
The scheme has been included for the first time in the recently notified Uttar Prad...