LUCKNOW, June 28 -- Yoga and AYUSH have long been central to India's cultural and wellness traditions, and the world is now increasingly embracing their benefits. The celebration of International Yoga Day across nearly 175 countries on June 21 stands as a powerful symbol of this global recognition. Yoga and Ayurveda, being complementary systems, fuel each other's growth. This synergy is evident in the numbers-since the announcement of International Yoga Day, the number of yoga practitioners has surged by 35%, with nearly 25 crore people currently engaged in yoga training. Consequently, the market for yoga and Ayurveda-related products has expanded. In India, the Ayurveda product market has reached Rs 12,000 crore, while the yoga-related pro...
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