Jammu, March 15 -- In a major step toward enhancing agricultural branding and marketing in Jammu & Kashmir, the Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) has signed its first Memorandum of Agreement (MoA) with the J&K Basmati Farmers Producer Cooperative Ltd., R.S. Pura. The agreement, facilitated by SKUAST-Jammu's Krishi Branding Centre (KBC) under the Agri-Business Incubation (ABI) initiative, aims to strengthen the branding and marketing of the region's premium Basmati 370 variety.
The signing ceremony, held at SKUAST-Jammu, was presided over by Prof. B.N. Tripathi, Vice Chancellor of SKUAST-Jammu, alongside university officials, representatives from the Basmati FPO, and industry stakehold...