JAMMU, Jan. 28 -- The Jammu and Kashmir Rural Livelihood Mission (JKRLM) is all set to host an expansive edition of the Saras Mela, starting from 31st January to 9th February at Kala Kendra, Jammu.
The mela draws women from Self-Help Groups in Jammu and Kashmir and across other states into one shared space. On their tables lie hand-woven fabrics, homemade foods and everyday products shaped by village life with small, practical reminders of how SHG members across India work, eat and earn a living beyond the spotlight.
Saras Mela provides rural women with a platform to display their products and interact with urban consumers. While it does not guarantee long-term market access, some participants develop lasting links with buyers, creating t...