KATHUA, Dec. 17 -- To enhance market integration and economic prospects of traditional artisans, the Directorate of Handicrafts and Handloom Jammu and Kashmir in collaboration with the National Institute of Fashion Technology (NIFT) Srinagar, on Wednesday organised a one-day capacity building workshop on Packaging and Branding at the Conference Hall, DC Office Complex Kathua.
The workshop was hosted by the Office of the Assistant Director Handicrafts and Handloom under the Raising and Accelerating MSME Performance (RAMP) Scheme. Deputy Commissioner, Rajesh Sharma- the Chief Guest inaugurated the workshop.
In his address, the Deputy Commissioner underscored the significance of packaging and branding in enhancing product value, visibility a...