JAMMU, July 24 -- Nova IVF Fertility has inaugurated its 100th centre in Jammu, addressing the region's fertility challenges as Jammu and Kashmir's Total Fertility Rate drops to 1.4-well below the replacement level of 2.1. Although marriage age is within expected norms, delayed medical intervention and social stigma still deter timely fertility treatment. Nova's expansion into Jammu aligns with its vision of offering accessible, high-quality fertility care beyond metro cities.
"With over 100 IVF centres in 63 cities, including 28 in North India, Nova is committed to making fertility services more accessible," said Mr Sameer Malik, Regional Business Head. The Jammu centre is equipped with advanced labs and adheres to European clinical proto...