SRINAGAR, June 30 -- Lieutenant Governor Manoj Sinha, during his visit to Baltal today, launched a comprehensive IEC (Information, Education & Communication) campaign and various innovative initiatives of Directorate of Rural Sanitation, Department of Rural Development & Panchayati Raj, for a sustainable and Zero-Waste pilgrimage of Shri Amarnath Ji.
The initiatives include Yatra Logo, Yatra Anthem, campaign website and MIS portal, Trinetra App, Pamphlet & Yatra Guidelines, Yatra Mascots and IEC toolkit aimed to promote sustainable practices, address sanitation issues, share verified information, and engage Yatris through feedback along the Baltal and Pahalgam axis, with the goal of achieving a Zero Landfill Yatra.
The campaign website ww...