LEH, Dec. 18 -- The Lieutenant Governor of Ladakh, Kavinder Gupta, today inaugurated the 'Celebrate Ladakh' Tourism Calendar, prepared by the Department of Tourism, UT Ladakh, marking a major step towards strengthening cultural branding and promoting year-round tourism in the Union Territory.
On the occasion, the UT Administration also announced the declaration of nine UT-Level Festivals, aimed at creating a strong, structured, and globally recognisable tourism identity for Ladakh.
Secretary, Tourism, Shri Sanjit Rodrigues stated that Ladakh currently hosts more than seventy festivals across districts and seasons. However, the absence of a clearly defined festival hierarchy has often resulted in fragmented branding, limited national visib...