LEH, Nov. 28 -- Lieutenant Governor of Ladakh, Kavinder Gupta, today chaired a review meeting to assess Ladakh's participation in major upcoming national and international tourism events aimed at showcasing the Union Territory's unique cultural and adventure potential.
At the beginning of the meeting, Administrative Secretary Sanjit Rodrigues, IAS, apprised the Lt Governor that tourism stakeholders from across Ladakh have urged the UT Administration to facilitate wider participation in major tourism and trade events, strengthen digital outreach, launch targeted promotional campaigns, enhance national and international media visibility, and collaborate with travel platforms, industry partners, and influencers to counter the sharp decline in...