SRINAGAR, July 22 -- Directorate of Handicrafts and Handloom, Kashmir, being the Implementing Agency under the World Bank-supported Raising and Accelerating MSME Performance (RAMP) programme, successfully conducted one-day Capacity Building Programme (CBP) on Branding and Packaging at the Conference Hall, Exhibition Ground, Srinagar.
This workshop is fourth in the series of Capacity Building Programmes under RAMP.
The session was designed to equip artisans and weavers with practical insights and strategies for effective product branding and modern packaging-critical components in enhancing market reach and competitiveness in both domestic and international markets.
Training was conducted by experts and faculty from the National Institute...