NEW DELHI, Feb. 10 -- The government on Tuesday tightened rules for social media platforms such as YouTube and X, mandating the takedown of unlawful content within three hours, and requiring clear labelling of all AI-generated and synthetic content.
The new rules - which came in response to the growing misuse of Artificial Intelligence to create and circulate obscene, deceptive and fake content on social media platforms - require embedding of permanent metadata or identifier with AI content and bans content considered illegal in eyes of law as well as shortens user grievance redressal timelines.
The response timelines have been reduced to two hours for platforms to take down flagged content involving material that exposes private areas, a...