India, April 8 -- The Internet and Mobile Association of India (IAMAI) has said that the social media platform members of the association have taken proactive steps to prevent and curtail the spread of misinformation and fake news.

According to IAMAI, the platform has taken the following steps to prevent the menace of fake news. Some of the initiatives are:

1) Tie-up with official sources of information like WHO, MOHFW or local Administrative officer and actively promoting information shared by such sources. This takes the form of in-app icons, pop-ups, dedicated channels/ special search categories depending on the platform.

2) Deployment of fact-checking mechanisms for verifying authentic news and also allowing and encouraging users t...