Gurgaon, Feb. 29 -- Sanjoy Bhattacharya of ViewSonic India discusses the brand strategy and channel partner strategy of his organisation in this interaction which will be relevant for the coming months. Sanjoy Bhattacharya, Director, Sales and Marketing, IT Business ViewSonic India disusses the various dimensions of channel strategy of this organisation.

What are the new elements of ViewSonic channel strategy for 2024-25?

For the year 2024-25, ViewSonic has implemented several new elements in its channel partner strategy aimed at enhancing growth and market positioning.

Brand strategy emphasises growth opportunities within the market, indicating ViewSonic's commitment to double the growth in the specified timeframe. The vision for the...