New Delhi, April 15 -- E-commerce businesses are encountered with two important growth challenges. On the consumer front, understanding and adapting to continuously shifting behaviors and preferences is the cornerstone of future-proofing any online venture. E-commerce businesses are confronted with two crucial growth challenges. On the consumer front, understanding and adapting to constantly shifting behaviors and preferences is the cornerstone of future-proofing any online venture. Simultaneously, on the business side, it is going beyond merely tracking what people are buying and how the business is performing to finding the answers to deeper questions of why this happened and what will happen next.

Finding out the "why" behind consumer...