Is Coronavirus driving OTT consumption?
India, March 17 -- Shelving of the Indian Premier League is also expected to drive audience
Coronavirus appears to have paved the path for a new way of life - staying indoors. Now, has this cocooning, coupled with most establishments starting from offices to theatres to gymnasiums staying shut, led to a spike in consumption of entertainment at home via OTT platforms? Or has the sudden drop in commute time resulted in a dip?
Apart from the lack of outdoor forms of entertainment, the shelving of the country's biggest sporting extravaganza - the Indian Premier League - is also expected to drive audience for OTT.
According to Tarun Katial, CEO, ZEE5 India, there has been a significant increase in consumption.
"As far as content consumptio...
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