India, March 21 -- The demand for advanced purification methods in the country is likely to soar, says Mahesh Gupta, chairperson of Kent RO Systems

Why has RO become so popular?

RO's popularity stems from its ability to eliminate a wide array of contaminants, including bacteria, viruses, salts, chemicals and other impurities. A report by the National Statistical Office indicates that two-thirds of households in India drink water that is neither safe nor treated. Shockingly, only 8 per cent of households boil water before consumption, a method that is not particularly efficient in removing contaminants.

The Bureau of Indian Standards (BIS), in its water quality report, highlights that conventional water sources in numerous cities, includi...