India, June 9 -- ZEE Entertainment Enterprises Ltd (ZEEL) on Monday announced a strategic equity partnership with Bullet, a next-generation content and technology start-up.
While specific transaction details were not disclosed, ZEEL stated that it will invest in or acquire a stake in Bullet.
Co-founded by entrepreneurs Azim Lalani and Saurabh Kushwah, Bullet has created India's first micro-drama app, offering short, vertical-format episodes tailored for younger audiences and driven by fast-paced, creator-led content.
Published by HT Digital Content Services with permission from Dion Global Solutions Limited....