India, Sept. 12 -- Westside, one of India's leading fashion retailers and part of Trent Ltd., has launched YNG (Young New Gamechanger), an initiative designed to spotlight and nurture the country's emerging fashion talent.
For its debut edition, Westside partnered with NIFT to invite students to reinterpret two of its most popular in-house labels, Bombay Paisley and ETA. The collaboration resulted in a bold, Gen Z-inspired collection under the new YNG label, which made its first appearance at Westside's Media Day on September 11. The event offered an intimate celebration of creativity, bringing together members of the press, content creators, potential partners and Westside's community of customers. Alongside the YNG capsule collections, W...