India, June 23 -- VIP Clothing Ltd., a leading Indian innerwear and athleisure brand, has announced the expansion of its premium men's innerwear line, Frenchie X, into Kerala. The launch spans over 40 retail outlets across key cities including Kochi, Kozhikode, and Thiruvananthapuram, along with select tier-II towns. This move takes the brand's national retail footprint to over 140 stores.
Chairman and Managing Director, Mr. Sunil J. Pathare, noted that Kerala's discerning consumer base makes it a strategic market. "With Frenchie X, we're offering climate-responsive innovation and comfort that meets regional lifestyle needs," he said. The product range includes briefs, trunks, and vests made from micromodal and cotton-elastane blends with ...