India, Jan. 8 -- Unique Identification Authority of India (UIDAI) has launched 'Udai', the official Aadhaar mascot, aimed at making Aadhaar-related communication more resident-friendly, inclusive, and easy to understand.
The mascot will serve as a communication companion to help citizens better grasp Aadhaar services such as updates, authentication, offline verification, selective data sharing, adoption of new technologies, and responsible usage. Through Udai, UIDAI seeks to simplify complex processes and improve public engagement with Aadhaar services.
To design the mascot, UIDAI adopted an open and inclusive approach, hosting national design and naming competitions on the MyGov platform. The initiative received an overwhelming response,...