India, Feb. 9 -- Thomas Cook (India) Ltd on Monday announced a strategic partnership with the Mauritius Tourism Promotion Authority (MTPA) to enhance the island nation's visibility and drive tourist arrivals from the Indian market.
Under the partnership, Thomas Cook India and its group company, SOTC Travel, have signed a memorandum of understanding with MTPA. The collaboration aims to strengthen Mauritius' positioning as a preferred leisure destination among Indian travellers.
The multi-pronged initiative will focus on destination education and knowledge-building, product development, and integrated marketing and communication activities. According to the company, the effort will target audiences across metro cities, mini-metros, and Tier...