India, Dec. 9 -- Scrabble Entertainment DMCC, a wholly owned subsidiary of UFO Moviez India Ltd, has entered into a strategic partnership with Shenzhen Timewaying Technology Co. Ltd., maker of the DCI-certified HeyLED direct-view LED cinema screens.

Under the agreement, Scrabble will exclusively promote, distribute and deploy HeyLED solutions across the Middle East, India and other SAARC countries. The partnership brings together Timewaying's advanced HDR-capable LED screens and Scrabble's strong industry network, market expertise and operational presence.

Timewaying operates China's largest Freedeo 3D cinema platform, and its HeyLED screens offer high dynamic range, deep contrast and detailed picture quality. Scrabble, founded in 2011, i...