India, Nov. 10 -- Sarveshwar Foods Limited has announced the signing of a tri-party Memorandum of Understanding (MoU) aimed at boosting the procurement and promotion of Mushkbudji Rice, the renowned aromatic rice variety native to Jammu & Kashmir.
The MoU brings together three key partners — Sagam Mushkbudji Farmer Producer Company (FPC) representing local growers, the Indian Rice Exporters Federation (IREF), and Sarveshwar Foods Ltd, a leading food company from the region. The agreement was formalized on the sidelines of BIRC 2025.
Under the collaboration, the parties have agreed to explore commercial arrangements for the procurement of up to 500 metric tonnes (MT) of Mushkbudji rice, valued at approximately Rs 7.5 crore, for pan-I...