India, Dec. 18 -- RattanIndia Enterprises Ltd has entered into a partnership with noon, the Gulf region's leading e-commerce marketplace, to launch Cocoblu Global Retail in the United Arab Emirates, marking its foray into e-commerce retailing across the Gulf markets.
Cocoblu Global Retail has been set up to capitalise on the region's fast-growing digital retail opportunity and will operate under a hybrid model, leveraging noon's marketplace platform, technology, and extensive regional reach alongside Cocoblu's sourcing and retail strengths. The venture will initially offer a curated portfolio of products across categories such as home, toys, sports, and electronics, with plans to steadily expand its range in line with consumer demand.
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