India, July 28 -- Radico Khaitan Ltd., one of India's leading homegrown alco-bev companies, has launched The Spirit of Kashmyr, marking its bold entry into the luxury vodka segment. This premium offering is a tribute to the enduring charm and cultural richness of Kashmir, beginning its journey in Uttar Pradesh before expanding to key markets such as Goa and Maharashtra.
This debut signals a key milestone in Radico Khaitan's premiumisation strategy, where craftsmanship, heritage, and innovation converge. Drawing inspiration from the serene landscapes of Kashmir, The Spirit of Kashmyr is more than a vodka — it's an immersive experience. The brand introduces two refined variants: Indian Natural Vodka and Indian Saffron Vodka. Each varia...