India, Nov. 20 -- Multiplex operator PVR INOX plans to add 100 new screens in the current fiscal, though it may shut 10–15 underperforming ones after a review, Executive Director Sanjeev Kumar Bijli said on Thursday.
While 60% of the new screens will come up in the company's major existing markets, PVR INOX is also expanding into tier-III locations with affordable ticket prices ranging from Rs 150 to Rs 200. Bijli added that the company is strengthening its presence in the Southern states, which remain a key growth area.
Published by HT Digital Content Services with permission from Dion Global Solutions Limited....