India, April 8 -- Poonawalla Fincorp Limited (PFL), a Non-Banking Financial Company (NBFC) backed by the Cyrus Poonawalla Group and focused on Consumer and MSME Lending, has announced the launch of its new Shopkeeper Loan Business. This initiative is designed to tackle the financial challenges faced by small retailers and kirana stores, such as managing cash flow, inventory, and customer operations, while boosting their overall efficiency.

Aligning with its vision to become the preferred lender for the self-employed segment, PFL aims to strengthen the competitiveness of small retail businesses through personalized financial solutions.

Speaking on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said: "Small ret...