India, April 22 -- Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group-backed non-banking financial company (NBFC) specializing in Consumer and MSME lending, has officially entered the consumer durables loans segment. Alongside this strategic expansion, the company has launched a digital EMI card with pre-approved limits, aimed at making the purchase of consumer durable goods more accessible and seamless for customers.
This move marks a significant milestone in PFL's journey, positioning the company to tap into one of the fastest-growing and high-yield segments in retail lending. With this new offering, PFL is set to accelerate its customer acquisition strategy while enhancing profitability and customer lifetime value through scalab...