India, May 22 -- Poonawalla Fincorp Limited (PFL), a non-banking financial company (NBFC) promoted by the Cyrus Poonawalla Group and focused on Consumer and MSME lending, has announced the integration of AI-powered solutions across its marketing and compliance functions. This move marks a significant step in reshaping digital engagement with customers and enhancing responsiveness to regulatory changes.
As part of its marketing overhaul, PFL is building a comprehensive suite of AI-powered tools to establish a scalable, data-driven ecosystem aimed at redefining customer engagement strategies. These AI solutions are designed to boost targeting precision, lower acquisition costs, and deliver personalized experiences—thereby driving effic...