India, Sept. 8 -- Lehar Footwears Ltd has announced the launch of its new athleisure brand, 'Rannr', aimed at delivering premium-quality sports footwear at affordable prices. The brand will initially roll out over 250 SKUs of trending sports shoes, targeting the mass and mid-market segments.
With the addition of Rannr alongside its flagship Lehar brand, the company now covers the full non-leather footwear segment, spanning both open and closed categories. Rannr shoes will focus on performance, comfort, durability, and affordability for Indian consumers.
The company plans to leverage its strong distribution base, leading e-commerce platforms, and nationwide supply chain. It will also launch a direct-to-consumer (D2C) platform to boost visi...