India, Dec. 23 -- JOSHUA, the globally popular K-pop star from SEVENTEEN, has officially entered India's advertising landscape with the launch of JOSHUA X LG, marking his association as the brand ambassador for LG Electronics India's Essential Series.
The collaboration brings together JOSHUA's global appeal, calm confidence, and cultural fluidity with LG's vision of simplifying everyday life for Indian households. In the new campaign, JOSHUA personifies the philosophy behind the LG Essential Series, which focuses on the belief that true freedom begins with everyday simplicity.
His association highlights how thoughtfully designed appliances—such as the LG Essential Washing Machine—can reduce daily effort, allowing consumers to ...