India, Dec. 1 -- Jindal Stainless Limited (JSL), India's largest stainless steel producer, has introduced 'JSL Saathi Pragati', the country's biggest loyalty programme for the stainless steel Pipes & Tubes (P&T) segment. The initiative aims to empower retailers and fabricators—key players in the sector's value chain—by offering structured rewards, exclusive benefits, and a seamless digital interface, while strengthening product authenticity across the market.
Building on the earlier Jindal Saathi Seal—a co-branded campaign to curb counterfeit products—the new programme integrates authenticity verification with a robust engagement model. Each JSL pipe and tube is embedded with a unique QR code, which retailers and fa...