India, June 18 -- Infosys, a global leader in digital services and consulting, has announced a strategic collaboration with Adobe to transform the marketing lifecycle for global brands using artificial intelligence. The partnership combines Infosys Aster™, an AI-powered marketing suite, with Adobe's customer experience technologies to deliver personalized experiences at scale, enhance business growth, and streamline marketing workflows.
Infosys Aster™ offers AI-enhanced services across creative, design, digital commerce, MarTech, performance marketing, and operations, enabling agile marketing transformations. Adobe, known for its real-time data-driven customer engagement tools, will complement Infosys Aster™ by integratin...