India, Jan. 17 -- Hyundai Motor India on Friday said it has launched an online sales platform in addition to its existing physical retail sales network.

The company said its 'Click to Buy' is a first-of-its kind online sales platform with simple and transparent process for purchase of Hyundai cars.

"It is India's first online sales platform to cater to the needs of new-age digital customers for purchase of new Hyundai cars," Hyundai Motor India MD and CEO SS Kim said in a statement.

The retail selling has witnessed a tremendous shift since the last decade and the new generation is immensely inclined to buy products online, he added.

Hyundai has currently introduced the initiative on a pilot basis with few dealers in Delhi-NCR.

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