India, Dec. 23 -- Hyundai Motor Company on Tuesday announced a global partnership with the International Cricket Council (ICC), becoming a premier partner for six major international tournaments scheduled between 2026 and 2027.
As part of the agreement, Hyundai will receive exclusive rights and brand integration opportunities across the ICC's global cricket calendar, including the Men's Cricket World Cup 2027.
The partnership grants Hyundai visibility in iconic matchday moments such as the coin toss, prominent in-stadium branding, and the ability to curate custom fan engagement experiences, strengthening the automaker's global sports marketing presence.
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