India, April 16 -- Rice exporter GRM Overseas Limited on Tuesday said that, "it has formed a strategic alliance with MAN Consumer, FMCG distributor in the United Arab Emirates," in a filing to Bombay Stock Exchange.
As per the company, this alliance will enable the distribution of it's own brand of basmati rice "Tanoush" across 22 carrefour hypermarket stores in the UAE.
The brand is GRM's most premium old aged basmati rice offering which comes in four variants, namely, 'Emperor', 'King' and 'Duke' and 'Lord'.
The company's distribution partner, MAN Consumer has extensive regional infrastructure and partnerships with leading retailers.
Rohit Garg, MD, and Atul Garg, joint MD said, "GRM is proud to partner with MAN consumer to launch its...