India, March 19 -- Eurogrip Tyres, a leading Indian 2 & 3-wheeler tyre brand, has unveiled its latest brand campaign, "Enjoy Every Turn," featuring MS Dhoni. The campaign draws inspiration from the belief that every turn in life presents new possibilities, encouraging riders to embrace them with confidence.
The brand film explores the intriguing question, "What's Next for Dhoni?" and follows the cricketing legend on a scenic journey, enjoying the twists and turns of both the road and life.
P Madhavan, EVP of Sales and Marketing at TVS Srichakra Ltd, expressed excitement about the collaboration, emphasizing how the campaign resonates with Dhoni's personality and Eurogrip's commitment to enhancing every ride with superior tyre technology.
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