India, March 17 -- Datamatics has been recognized with two esteemed accolades at the Market Research Society of India (MRSI) Golden Key Awards 2024—Best Use of Technology and The Most Humane Organization.
The Best Use of Technology award highlights Datamatics' groundbreaking AI-driven solution that dynamically adapts surveys in real-time. By leveraging Graph Neural Networks (GNNs), the solution predicts respondent fatigue by analyzing cognitive load, emotional state, and survey complexity. This innovation enhances engagement, improves response accuracy, and minimizes bias in market research.
Sandeep Arora, President & Global Head - Digital Experiences at Datamatics, stated:
"We are honored to receive this award for our AI-First pred...