India, Dec. 12 -- Bartronics India Limited has announced a major strategic transformation to accelerate its presence in rural commerce, agritech, and digital platforms. The Board has approved renaming the company to Avio Smart Market Stack Limited (ASMS), subject to regulatory approvals, signalling a renewed vision to build a national omni-format ecosystem for India's rural economy.

As part of the transition, the company will appoint a national brand ambassador to strengthen farmer outreach and drive wider adoption of the Avio platform across key agricultural markets.

ASMS is also set to launch its Smart Agri Store franchise model, which will act as a physical extension of its digital marketplace, offering integrated agri-inputs, advisory...