India, Dec. 19 -- Ather Energy on Friday announced plans to enter the auto insurance services space by incorporating a wholly owned subsidiary that will operate as a Corporate Agent, marking its foray into insurance distribution.
The new entity will focus on offering auto insurance policies to Ather customers across India in partnership with multiple insurers. The move is aimed at simplifying the ownership experience, streamlining insurance offerings and enhancing customer convenience, while also creating a recurring revenue stream for the company.
By bringing insurance distribution in-house, Ather said it will be able to innovate around EV-specific insurance products, simplify policy renewals and improve attachment rates over time. The p...