India, July 10 -- Antara AGEasy, the direct-to-consumer (D2C) arm of Antara Senior Care – one of India's leading senior care ecosystems – has partnered with veteran actor Anupam Kher to launch a nationwide digital campaign focused on transforming perceptions around ageing. Through this initiative, Antara AGEasy and Kher aim to inspire Indians to embrace ageing as an active and joyful phase of life.
The campaign is a multi-platform, digital-first effort featuring a compelling ad film and targeted outreach. It leverages Anupam Kher's credibility and personal advocacy for active ageing, aligning it with Antara AGEasy's expertise in senior-centric health and wellness solutions.
At the heart of the campaign is a powerful message: a...