India, Oct. 16 -- AGEasy by Max Group, the direct-to-consumer business of Antara Senior Care, has launched its new festive campaign, 'Gifting with Purpose', featuring actor Anita Hassanandani. The initiative celebrates thoughtfulness and care for seniors by encouraging people to gift products that promote comfort, health, and well-being.
As the face of the campaign, Anita Hassanandani portrays the role of a caregiver, symbolising empathy and family connection. Through her association, the campaign highlights how the right care products can bring ease and joy to seniors' everyday lives.
The 'Gifting with Purpose' campaign is now live across Instagram, Facebook, and YouTube, with the first of ten short-format digital films released. The ser...