India, Nov. 11 -- ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders and Distillers Limited (ABD), has announced the launch of its homegrown vodka brand — RANGEELA Contemporary Indian Vodka.
Conceptualized by Ranveer Singh, who serves as Co-Founder and Creative Partner at ABD Maestro, RANGEELA is designed to celebrate India's vibrant colors, emotions, and creative energy. With its smooth, triple-distilled, and platinum chill-filtered blend, RANGEELA aims to redefine how modern India experiences vodka — combining world-class quality with a bold, expressive Indian identity.
As India's vodka segment witnesses rapid premiumisation, driven by young adults and the rise of cocktail culture, RANGEELA is...