India, April 13 -- As technological advances continue to lead to disruption across industrial sectors, companies cannot afford to unfollow the trend. Adopting advanced tech tools and techniques is important for companies to stay focused on approaches that are customer-centric, and keep customers engaged, and ultimately, stay ahead of the competition. Now, one of the most crucial aspects of customer-centric business strategy is Customer Relationship Management (CRM).

Whether a company serves 10 customers or 10,000 customers, customer relationships are of prime importance. Talking about the current market scenario, when customers seek 24*7 support and personalised services, companies need to rethink their customer engagement model to ensur...