India, July 9 -- Of all the new-normals we are witnessing this year, 2020 also brings an important milestone in the history of Indian cinema. For the first time ever, mainstream Bollywood movies are being released on popular OTT content platforms like Amazon Prime Video and Disney Hotstar, instead of in theaters. The list includes big-budget movies such as Gulabo Sitabo, Shakuntala Devi, Dil Bechara etc., This development isn't entirely surprising if we look at the growing popularity of online content in India, especially in the wake of the COVID-19 pandemic and the resulting nationwide lockdown. A KPMG report on the impact of COVID-19 on the media and entertainment industry found that in recent weeks, OTT consumption in India has risen b...