India, Aug. 16 -- It's no secret that Sales Force Automation (SFA) powers high-performing sales teams. Research shows that improved SFA adoption rates saved an average of $8.7 million. However, a lack of proper implementation, the need to educate and reduce sales teams on Sales Force Automation technologies are just some of the challenges that sales teams may encounter. Khadim Batti, Co-founder and CEO, Whatfix goes into the top challenges of SFA implementation and more importantly, the strategies and technologies that can be utilized to overcome them.

DQ: How are SFA platforms being utilized differently in 2022 versus the past two years of the pandemic? How has Whatfix helped with SFA platforms during this time?

Khadim Batti: Sales For...