India, March 26 -- In an increasingly data-driven world, organizations are swimming in a sea of information. This data deluge that companies face encompasses everything from customer data (purchases, demographics) to social media activity, sensor readings from machines (manufacturing), clickstream data, financial transactions and more.

What separates thriving companies from those floundering is the ability to harness this data and transform it into actionable insights. This is where predictive analytics helps - utilizing historical data to forecast future trends and behaviors.

Driven by the need to harness data in organizations, the global predictive analytics market has been growing rapidly. In 2020, the market was valued at $5.29 bill...