India, Jan. 13 -- E-commerce is on the rise in India and shows no signs of slowing down in the near future. At present, India is the fastest-growing e-commerce market globally, with a report jointly issued by NASSCOM and PricewaterhouseCoopers (PWC) estimating it to grow from USD 39 billion in 2017 to USD 150 billion by 2022. This compounded annual growth rate of 35 percent is the highest in the world and is driven by rising incomes and socio-economic standards, increasing digitisation, and a steady shift in consumer preferences from brick-and-mortar stores to digital storefronts. And while these numbers are undoubtedly staggering, and sure to cheer the heart of the many corporations operating in the space, they represent but a fraction o...