India, May 22 -- Neeva, a search engine company founded with the aim of prioritizing user interests and delivering an ad-free search experience, will soon be shut down. The company that was considered a competitor to Google, founded by former Google executives, said that this decision had been taken as they had realised that they weren't on a path to creating a sustainable business.

"It is with heavy hearts we announce neeva.com will shut down over the next few weeks. We appreciate our passionate community of customers and users that have supported us over the past few years. We thank you for understanding," tweeted Neeva. In early 2022, Neeva recognized the potential impact of generative AI and Language Model models (LLMs). However, the...